The modern generation of young people, who rely on digital devices for so many aspects of their daily lives, is plumbing the Internet for medical information amid widespread concern about health.

Pharmaceutical companies and Internet service providers are seeking to ensure that the information they provide is accurate. They have also developed systems to track drugs sold online to make sure they are genuine.

Easy reach

Other multinational drug companies are tapping into the convenience of smartphone applications and the user bases of Internet providers.

Digital channels also offer new ways for patients to manage their chronic disease when they are not seeing doctors or going to hospitals.

Tailor-made

A Internet giant's patient education and health-care information has been built upon the company's medicine-tracking technology. Digital channels also allow services more tailor-made to patient needs.

As another Internet giant is pursuing digital healthcare initiatives mostly aimed at medical institutions and healthcare service providers. Its artificial intelligence program is helping nearly 100 hospitals in medical imaging and screening for certain types of early-stage cancer.